You earn more. There is no commission from the website in this case.
You can forecast your income. You set the price of the artwork in advance.
You don't waste resources on creating labor-intensive but unpopular artwork. In the case of prepaid projects, you only need to create the image if it becomes popular enough and guarantees the desired income.
It's a great way to make a name for yourself, build a loyal audience, and increase the number of fans.
People who liked your prepaid project are more likely to start ordering custom drawings from you and purchasing your artwork from the regular catalog.
If you're unsure about what to draw, you can look at client requests and find inspiration there.
Perhaps bringing someone else's idea to life will bring you commercial success and fame.
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